Supercar giant Automobili Lamborghini and major gaming company Animoca Brands have launched a novel, immersive ecosystem named Fast ForWorld.
The new digital platform allows users to interact with their digital cars, said the press release.
Players can use these cars in different games and across various activities, earning exclusive rewards along the way.
Furthermore, Fast ForWorld has launched a series of events that include quests and Easter egg hunts, among other activities.
Fully Interactive 3D Museum
Fast ForWorld comprises several zones designed explicitly for Lamborghini fans.
They include a Lamborghini-inspired city, a personal homebase or lobby for fans, a virtual showroom, and a replica of the museum in Sant’Agata Bolognese – the location of Lamborghini’s headquarters.
The interactive 3D museum, like its real-life counterpart, features the company’s flagship cars.
While viewing the Lamborghini models on display, players get to take part in activities to unlock exclusive rewards.
This way, the company is “uniting its past legacy with next-generation metaverse technology,” said the company.
“This one-of-a-kind experience transforms Lamborghini’s legacy into an exciting virtual journey, digitalizing Lamborghini’s legacy, which spans more than 60 years since the company’s foundation in 1963,” it added.
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‘A Gaming First’
Technology company Gravitaslabs designed, developed, and deployed Fast ForWorld.
Additionally, it’s been integrated with Animoca Brands’s Motorverse, a global ecosystem and community for digital vehicles, racing games, and motorsport culture.
These partnerships enable players to use their Lamborghinis across various gaming titles within the Motorverse ecosystem by navigating from their personal garage in Fast ForWorld.
“A gaming-first, these collectibles represent fully ownable and drivable cars, allowing users to compete across a series of games and earn rewards,” the announcement said.
Available games include titles such as REVV Racing and Torque Drift 2.
“This is a major milestone in bringing together both the real and digital worlds to create a synergy where virtual items are becoming much more than just a sum of their parts,” said Will Griffiths, GM of Motorverse. “By leveraging cutting-edge Web3 technologies, we aim to create a living, breathing virtual ecosystem that offers Lamborghini fans never-before-seen immersive experiences that continue to grow, evolve, and constantly reward players.”
Moreover, Lamborghini Revuelto holders have recently received exclusive digital bundles called Genesis Capsules that give them access to Fast ForWorld at launch.
Other benefits include free access to Torque Drift 2, as well as earning race tickets, real-life experiences, and engagement points to unlock unique prizes and special rewards.
Meanwhile, Fast ForWorld is leveraging Pixel Streaming infrastructure provided by British startup Improbable.
Pixel Streaming is an Unreal Engine feature that allows developers to stream high-quality content to almost any web browser on any platform without downloading or installing any applications.
“While somewhat similar to services like YouTube, Pixel Streaming gives users much more freedom to fully interact with virtual 3D environments like Fast ForWorld without being too taxing on hardware,” the announcement concluded.
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