Japanese Metaplanet, which ranks 5 among the top corporate Bitcoin holders, has purchased a fresh round of BTC on Monday.
CEO Simon Gerovich said that the company has purchased an additional 797 Bitcoin for approximately $93.6 million for an average price of around $117,451.
“As of 14 July, we hold 16,352 BTC acquired for $1.64 billion at $100,191 per Bitcoin,” he wrote on X.
Metaplanet has acquired 797 BTC for ~$93.6 million at ~$117,451 per bitcoin and has achieved BTC Yield of 435.9% YTD 2025. As of 7/14/2025, we hold 16,352 $BTC acquired for ~$1.64 billion at ~$100,191 per bitcoin. $MTPLF pic.twitter.com/zFSH0WIima
— Simon Gerovich (@gerovich) July 14, 2025
The Japanese listed investment firm has achieved BTC Yield of 435.9% from the start of the year to now, he added. Metaplanet uses BTC Yield to assess the performance of its Bitcoin acquisition strategy, which is intended to be accretive to shareholders, the Monday announcement read.
Starting December 2024, Bitcoin treasury operations has become Metaplanet’s official business line. The company has strategically increased its total Bitcoin holdings through acquisitions funded by capital market activities and operating income.
Metaplanet’s Sole Focus on BTC Accumulation – Is 210,000 BTC by 2027 Possible?
As the Bitcoin treasury space grows and matures, it’s worth paying attention to possible divergences between Michael Saylor’s Strategy (formerly MicroStrategy) and its imitators.
Metaplanet’s Bitcoin holdings do not produce cash flow, and as a result, it needs to take loans out on it. The more interest rates on BTC-backed loans drop over time, the better it is for Metaplanet.
Further, the firm is aiming for a stash of 210,000 BTC by the end of 2027: in other words, Metaplanet wants to multiply its current holdings by more than 13.
Though this might seem like a tall order, it is less than half of Strategy’s current 597,325 BTC stash.
Seamus Rocca, CEO of Xapo Bank, told Cryptonews that corporate treasury allocations to Bitcoin “shouldn’t be about chasing trends or building oversized positions.”
“It is vital to remember that firms like Strategy and Metaplanet represent high-conviction outliers, headline grabbers with bold strategies that align with their unique business aims,” he said over email. “For most, a more measured approach will be better suited. One grounded in long-term belief, not short-term reliance on volatility.”
Last week, Metaplanet purchased 2,205 more Bitcoins, adding to its aggressive Bitcoin buying spree. It has expanded its holdings from under 4,000 Bitcoin in March to over 15,500 BTC in July, quadrupling its position in just four months.
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