Traditional Beverage Company Safety Shot Enters Crypto with $25M BONK Treasury Strategy

Safety Shot, the company behind Yerbaé’s plant-based beverage designed to reduce blood alcohol content, has made its debut in the crypto market through a strategic partnership with BONK founding contributors.

The collaboration includes an initial allocation of $25 million in BONK tokens as part of a comprehensive BONK treasury initiative.

A recent press statement reveals that Safety Shot is positioning itself for this treasury approach by first resolving all pending debt obligations while maintaining a robust balance sheet exceeding $15 million in cash reserves.

The company plans to issue Preferred Shares valued at $35 million, which will be convertible into common stock shares.

Safety Shot BONK Treasury Strategy Intensifies TradFi Memecoin Bet

Safety Shot explained that their choice to designate BONK as their primary treasury asset stems from its distinct competitive advantages, particularly the technical benefits offered by the Solana blockchain, including rapid transaction speeds and minimal costs.

These specifics influenced their selection over Ethereum-based alternatives such as Shiba Inu (SHIB) and Pepe (PEPE), or inflationary tokens like Dogecoin (DOGE).

Safety Shot’s transition toward becoming a BONK treasury company was facilitated by their exclusive financial advisor, Dominari Securities, LLC, which previously assisted in establishing a Tron treasury company.

A source close to the Safety Shot partnership revealed that the BONK treasury initiative had been under development for “several months,” with Monday’s $25 million announcement representing merely the opening phase.

Furthermore, this partnership is anticipated to strengthen Safety Shot’s financial standing, diversify its asset portfolio, and create new opportunities for shareholder value enhancement.

The traditional beverage company is currently listed on NASDAQ under the ticker SHOT, and has declined 93.65% from its peak of $8.88 in February 2021 to $0.5582, based on TradingView data.

Over the past 24 hours, SHOT has dropped 51.04% and currently maintains a market capitalization of $73.4 million. In contrast, BONK’s market cap exceeds $1.93 billion.

Examining comparable cases like BitMine Immersion, which accumulated 833,000 ETH worth $2.9 billion (approximately 5% of Ethereum’s supply) following their Ethereum treasury strategy launch, the company’s BMNR stock surged over 500% within a single week and has achieved 637.25% year-to-date gains.

Safety Shot’s stock could potentially replicate this performance if its BONK treasury strategy is consistently implemented.

Wall Street Embraces Meme Coins As Treasury Strategy and ETF Race Heats Up

Safety Shot’s decision to establish a BONK treasury strategy is part of a broader trend of publicly traded companies exploring memecoin-focused treasury approaches.

Recent months have witnessed an acceleration in corporate announcements within this sector.

In late July, NASDAQ-listed Bit Origin unveiled plans for a $500 million DOGE treasury, positioning the company as the “MicroStrategy of DOGE.” Earlier,

Everything Blockchain Inc also announced MemeStrategy, a spinoff entity designed to hold and manage a diversified memecoin portfolio, including PEPE, BONK, and SPX6900.

There have also been initiatives to bring meme coins to traditional Wall Street investors through ETF products.

At the beginning of 2025, Bitwise, the leading crypto index fund manager, submitted a filing for a Dogecoin (DOGE) exchange-traded fund (ETF) in Delaware.

This initiative progressed further when NYSE Arca officially submitted a 19b-4 proposal to list and trade its shares.

Similarly, prominent asset manager 21Shares announced on April 9 its partnership with the House of Doge to introduce Europe’s first Dogecoin ETP.

The Dogecoin ETP will be listed on the SIX Swiss Exchange under the ticker DOGE, providing traditional EU investors with greater accessibility to the cryptocurrency.

Beyond Dogecoin, popular meme coins like PENGU have recently attracted attention through Canary Capital’s S-1 registration filing, seeking U.S. Securities and Exchange Commission (SEC) approval for a new ETF designed to invest in the $PENGU meme coin and Pudgy Penguins non-fungible tokens.

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