Sony has launched a new Soneium incubation program targeting blockchain-powered entertainment, including PlayStation games, anime, and digital collectibles. The initiative could open new doors for onchain gaming and fan experiences, although Sony has not announced any specific PlayStation crypto integration.
The Sony Onchain Entertainment Incubation Program opened applications on October 29 and will accept submissions through December 2026. It invites startups and creators to develop entertainment products using Soneium, the Sony blockchain network.
1/ Sony Group is launching the Sony Onchain Entertainment Incubation Program: A global program for builders and creators bringing Entertainment and Tokenized IP to life on Soneium.
Selected projects will gain access to:Get co-creation opportunities with Sony Group
— Soneium
Selected projects can receive technical infrastructure, marketing and business development support, community-building opportunities, and potential investment consideration. Sony said the program aims to move projects beyond technical experiments toward entertainment products that deliver tangible value to users.
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Sony Soneium Targets Games, Anime and Digital Collectibles
Sony’s new program covers a wide range of entertainment products, extending beyond traditional blockchain gaming. Its target categories include console, PC and mobile games, anime, manga, music, films, esports, immersive experiences, and creator communities.
The company is also seeking projects that use blockchain to change how audiences interact with entertainment intellectual property. Potential applications include digital collectibles, fan communities, merchandise, and experiences that let users participate more directly in creator-led ecosystems.
Applicants must demonstrate a clear connection between entertainment, intellectual property, and onchain technology. Projects must also support Soneium, although multichain approaches are welcome if the network is properly integrated.
Sony has already built an incubation track record through two earlier initiatives. Soneium Spark selected 32 projects from more than 1,700 applications in 2024, while Soneium For All selected 11 projects from more than 250 applications in 2025.
The new program narrows that ecosystem-building effort toward entertainment experiences. Sony is looking for products that can connect content, communities, and digital assets in ways that encourage sustained user participation.
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The announcement follows a fresh Soneium token announcement, and Sony’s wider gaming and blockchain ambitions. PlayStation games are explicitly included in the program’s target categories, and the program invites independent startups and creators to develop entertainment projects compatible with Soneium.
Anime is another notable area of interest, reflecting the overlap between entertainment franchises and highly engaged fan communities. Sony’s program explicitly includes anime and character intellectual property, creating room for developers to explore blockchain-based collectibles and other fan experiences.
Applications will undergo screening and selection from November 2026 through March 2027, with selected startups beginning to receive support on a rolling basis. Sony says participation does not guarantee investment, which remains subject to separate evaluation.
For now, the clearest takeaway is that Sony wants more entertainment businesses built around Soneium.
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