SOFTSWISS’ Affilka connected 47 new iGaming brands to its affiliate network, bringing the total to nearly 360 by the end of Q1 2024 and increasing the total number of new users by 106% year-over-year.
Affilka by SOFTSWISS, an iGaming tracking platform for affiliate marketing, shared the results of Q1 2024. Among the key achievements are the growth of the affiliate network, an increase of new users, and several other key metrics. In particular:
- 47 new brands joined Affilka in Q1, and the total number of partners amounted to about 360 companies;
- more than 33,000 new affiliate accounts were registered, an increase of 118% over Q4 2023;
- over 7.4 million new players registered in Q1 2024, up 106% from the previous period;
- the number of unique referral clicks reached nearly 436 million, a figure that grew 115% during the quarter.
The growth of all indicators naturally led to an increase in the gross gaming revenue (GGR) of the projects connected to the Affilka network — during the reporting period, it rose by 112% on average, and the amount of one deposit increased by 113%. The growth of payments within the affiliate program in Q1 went up by 117% compared to the previous period.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, noted that the steady growth of all indicators results from regular investments aimed at implementing innovative technologies and improving UX, thanks to which the services offered exceed clients’ expectations.
The press release also states that participation in the iGB Affiliate London 2024 and ICE London 2024 conferences significantly attracted new members to Affilka. During the events, the platform reps held about 200 meetings with participants from the iGaming industry, a substantial part of which eventually turned into cooperation.
The next major industry event that the Affilka by SOFTSWISS team plans to attend is SiGMA Americas Summit, which will be held in São Paulo from April 23 to 25, 2024. To arrange a meeting with the platform representatives at this and future events, clients and potential partners can use a special form on the SOFTSWISS website.
The SOFTSWISS affiliate marketing platform attracted more than 24 million new players in 2023. 2024 is already marked by a landmark partnership between Affilka and 10bet, the leading iGaming operator in Europe, Latin America, and Africa.
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