Ethereum has dipped slightly today, pulling back after several strong sessions as the broader market cooled with a 1.5% drop in the past 24 hours.
But even with the short-term dip, ETH is still up 7% this week and 13% over the past month, holding strong while setting the stage for a bigger breakout.
Fueling this bullish momentum is a major announcement from BitMine, the largest Ethereum treasury in the market, which just invested $200 million into Beast Industries, the media company founded by YouTube icon MrBeast.
This move signals confidence in Ethereum as the foundation for the next wave of digital platforms, content economies, and Web3 media.
Ethereum remains the largest and most battle-tested layer-one network, and with institutional capital flowing in, the long-term Ethereum price prediction continues to look increasingly bullish.
Ethereum Price Prediction: MrBeast Just Got a $200M Backing From One of ETH’s Biggest Whales – What Happens Next?
As explained in the accompanying press release, BitMine – which currently holds just over 200,000 ETH (c. $13.7 billion) – has announced a $200 million equity investment into Beast Industries, with Beast CEO Jeff Housenbold indicating that there may also be collaboration between the two firms at some point.
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For those not familiar, @MrBeast is the number #1 content creator in the world and central to the lives of GenZ, GenAlpha and even Millennials
– BitMine has targeted 5% of its balance sheet for "moonshots" and this is strategically sound move pic.twitter.com/iMLaJeNHWu— Bitmine (NYSE-BMNR) $ETH (@BitMNR) January 15, 2026
“Their support is a strong validation of our vision, strategy, and growth trajectory and it provides additional capital to achieve our goal to become the most impactful entertainment brand in the world,” he said. “We look forward to exploring ways to further collaborate and incorporate DeFi into our upcoming financial services platform.”
This is bullish for both BitMine and MrBeast, and (by extension) it’s also bullish for the Ethereum price, although the latter hasn’t reacted all that positively to this news.
As we see from its chart below, it continues to ride some significant momentum, despite the slight correction of the past 24 hours.
It recently broke out of a bullish pennant, while its two main indicators – the relative strength index (yellow) and the MACD (orange, blue) – are still in the ascendancy, having been subdued for several months previously.

It therefore remains a very opportune time to buy Ethereum, which still remains 33% down from its ATH of $4,946, which it set in August.
And fundamentally, Ethereum is one of the most bankable cryptos in the market.
Its TVL accounts for 58% of the entire crypto ecosystem, and that’s not including Ethereum-based L2s, while Ethereum ETFs and digital funds currently sit on assets worth $25.26 billion.
The future is therefore very bright for the token, with the Ethereum price likely to reach $4,000 by the end of Q1, and then $5,000 by H2.
SUBBD Is Preparing to Launch An AI-Powered Content Creation Platform: Next 100x Alt?
While Ethereum is one of the safer altcoins to invest in, traders looking for bigger, quicker gains may also want to diversify into smaller cap tokens.
This may include allocating a percentage to presale coins, which in building up momentum during their sales can then go on to rally strongly when they list on exchanges.
One token generating some early momentum right now is SUBBD ($SUBBD), a new Ethereum-based project that’s preparing to launching an adult content creation platform.
Earn up to $500 per day with your own AI Creator
Start here: https://t.co/9jJM0SyyiQ https://t.co/v7oruRW0ag— SUBBD (@SUBBDofficial) December 28, 2025
SUBBD launched its presale a couple of months ago, and has so far raised more than $1.4 million, a signal of just how much interest it’s attracting.
Much of this interest comes from how it’s planning to combine AI and crypto in order to give its content creation platform an edge over pre-existing rivals.
Its platform will offer a suite of AI tools that will make it easier for content creators to produce engaging content, including tools that help with ideas, that produce media and videos, and that also produce AI agents/performers.
These promise to make users much more efficient, while the use of crypto means that payouts will be transparent and immediate.
Together, this combination promises to make SUBBD one of the most advanced content platforms on the Web, and given that the SUBBD token will be necessary to pay subscriptions, it could experience substantial demand.
Investors can buy it now by going to the SUBBD website, where the token is currently selling for $0.057475.
Visit the Official SUBBD Website Here
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