JPMorgan Integrates Crypto Into Traditional Banking Services

JPMorgan partnered with Coinbase in what could potentially become the largest step toward integrating cryptocurrencies into the traditional U.S. financial system.

Crypto exchange Coinbase announced a partnership with JPMorgan Chase & Co., the largest bank in the U.S. The collaboration will implement a series of integrations aimed at simplifying access to cryptocurrencies for the bank’s clients.

The first phase will begin in fall 2025. JPMorgan credit card users will be able to use their cards directly on Coinbase. This will simplify the process of purchasing cryptocurrencies and eliminate additional steps when funding accounts.

Two key innovations are expected in 2026, namely:

1. Members of the Chase Ultimate Rewards loyalty program will be able to convert their points into USDC, marking the first time that bonus points from a major bank can be directly exchanged for a crypto-asset. These operations will be conducted via the Base blockchain launched by Coinbase.
2. Direct integration of JPMorgan bank accounts into the Coinbase platform will be introduced. This will enable instant transactions between the banking system and the crypto exchange, significantly lowering barriers to entering the digital economy.

According to Coinbase representatives, the partnership with JPMorgan aims to deliver the next wave of mass cryptocurrency adoption and fulfill the company’s mission to expand users’ economic freedom. Given that JPMorgan serves over 80 million customers, this partnership could become the largest step toward integrating cryptocurrencies into the U.S. traditional financial system.

JPMorgan is actively developing various crypto projects over recent years, including partnerships with Coinbase. For example, in June 2025, it was announced that the bank would launch a pilot project to tokenize dollar deposits represented by the JPMD token issued on the Base L2 blockchain.

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