Flipkart, often referred to as Amazon’s Indian competitor, is making large-scale plans to integrate Web3 technologies into its operations. Polygon Labs will serve as the project’s technical partner.
The Polygon Labs team announced a strategic partnership with Indian e-commerce giant Flipkart. The global goal of the project is to scale the platform’s operations and optimize its services.
The cooperation covers several areas of activity, including:
- developing a ZK-based L2 protocol in the Ethereum ecosystem using Polygon CDK;
- opening the FireDrops NFT marketplace;
- launching the Flipverse Metaverse project managed by eDAO.
These projects are planned to be used to expand the loyalty program, along with other marketing activities of Flipkart and for positioning the company as a participant in India’s Web3 ecosystem.
The cryptocurrency market in India has been actively developing in recent years. For example, the Reserve Bank of India is developing a digital rupee project (CBDC) and is already in talks about the use of digital currency for international trade. Meanwhile, the Indian Ministry of Home Affairs is developing the CIAT, specialized software to analyze and monitor abnormal crypto transactions.
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