One-Fifth of American Adults Own Crypto

According to a recent study, one in five U.S. residents between 27 and 42 is a crypto investor. Meanwhile, Americans over 43 are more skeptical of digital assets and prefer to invest in real estate and stocks.

The Policygenius study found that Gen Z and millennials are the most active investors in the U.S. who prefer alternative assets such as cryptocurrencies and non-fungible tokens (NFT).

Thus, 20% of U.S. citizens between 18 and 26 (Gen Z) and 22% of Americans between the ages of 27 and 42 (millennials) own digital assets. The percentage of crypto investors among the baby boomer generation (over 59 years old) and Gen X (43 to 58 years old) is only 5% and 10%, respectively.

24% of millennials and 28% of Gen X invest in real estate, while only 13% of Gen Z choose this asset class. Older millennials are the most likely to invest in real estate, with 45% of baby boomers investing in real estate.

28% of U.S. adults are willing to invest in stocks. This asset class is most often chosen by baby boomers (33%), Gen X (27%), and millennials (27%). Among Americans under 26, only 18% invest in stocks.

Policygenius analysts noted that the younger generation of Americans are more likely to be willing to risk their savings than representatives of older generations. About 60% of Gen Z and millennials expressed their willingness to try various innovative ways of investing. At the same time, a third of the older generation is categorically against trying something new in this context.

Notably, about 9% of Gen Z and 8% of millennials said they get their financial information from social media. Americans over 43 express skepticism about such a source of information for investment decisions.

Policygenius surveyed 4,063 U.S. adult respondents between October 16 and October 19, 2023.

In 2022, about 13% of the U.S. population owned digital assets, with 57% of U.S. millennials choosing cryptocurrency as their first investment, viewing crypto-assets as an investment for a worry-free old age.

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