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Sony Launches 4-Week Marketing campaign To Onboard New Customers to Its Soneium Blockchain

29.01.2025
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Sony Block Options Labs (Sony BSL), a Sony Group firm established in Singapore in 2023, introduced the launch of Soneium Conquest, a four-week marketing campaign aimed to introduce the general public to its Soneium blockchain.

In accordance with the corporate announcement shared with Cryptonews, the marketing campaign will function quite a lot of studying modules, participating challenges, and interactive experiences.

A Deep Dive Into the Soneium Ecosystem

Soneium Conquest invitations creators, builders, and blockchain fanatics to discover the Soneium ecosystem and uncover the potential of Web3.

The marketing campaign, hosted on the Galxe platform, will deal with 4 key areas: creativity, connection, pleasure, and immersion.

We’re thrilled to announce our newest integration with @soneium!

Collectively, we’re advancing blockchain innovation with seamless chain credentials, pockets connectivity, and NFT minting on a scalable, user-centric community. https://t.co/cPIRgxzjGB

— Galxe.g (@Galxe) January 23, 2025

Through the first week, contributors will discover how Soneium empowers creators to carry their visions to life via blockchain-based experiences.

The second week will deal with how Soneium works with its neighborhood and boosts communication and collaborations inside the digital realm.

Weeks three and 4 will delve into the world of blockchain gaming, showcasing how Soneium leverages leisure and fosters person engagement.

Soneium Goals to Empower Creativity and Openness

Soneium, an Ethereum Layer-2 developed by Sony BSL, is a platform designed to empower creativity and foster a extra open and inclusive web.

On Jan. 14, Sony launched the mainnet for Soneium to streamline blockchain interactions and supply a extra user-friendly Web3 expertise.

Constructed on the OP Stack from the Optimism Basis, the platform incorporates Sony’s non-fungible token (NFT)-based Fan Advertising Platform and Soneium Spark, which help creators, builders, and followers.

Soneium additionally leverages partnerships with Sony Footage, Sony Music, and Sony Music Publishing. These collaborations make the most of NFTs to grant followers entry to unique content material and foster deeper engagement with their favourite artists and leisure.

Blended Reactions and Clarification on Blacklisting

The mainnet launch has obtained a blended response from the neighborhood. Whereas some customers praised the platform’s potential, others expressed considerations relating to the “blacklisting” of sure contract addresses.

Sony’s new Ethereum L2 is actively blacklisting memecoins they don’t like, immediately nuking everybody’s place to 0

what makes you assume that different centralized L2s received’t do the identical if push involves shove?

don’t take your freedoms as a right

— alon (@a1lon9) January 14, 2025

A person wrote on X on Jan. 14 that Soneium could have inadvertently harmed customers by freezing contracts, doubtlessly leading to losses of as much as $100,000 in Ether (ETH). These claims stem from Soneium’s coverage of limiting addresses suspected of mental property (IP) infringement, which is printed of their official documentation.

.@soneium rugged customers >$100k in ETH on launch day

I've by no means seen something prefer it

Need to be a permissioned chain? high-quality. As a substitute of whitelisting builders, they selected to as an alternative freeze contracts (successfully rugging customers)

Superb launch! pic.twitter.com/OYWEb7Wiwg

— Kawz (@0xKawz) January 14, 2025

In response to latest considerations raised by customers, Soneium clarified that its latest contract restrictions affected solely two particular contracts on account of IP violations. The corporate confirmed that customers and builders have the correct to enchantment these choices and that proactive communication is ongoing.

In accordance with Soneium, no funds have been frozen, and the blacklist solely restricted public RPC interplay with the flagged contracts.

The publish Sony Launches 4-Week Marketing campaign To Onboard New Customers to Its Soneium Blockchain appeared first on Cryptonews.

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Disclaimer: Information found on CryptoMediaClub is those of writers quoted. It does not represent the opinions of CryptoMediaClub on whether to sell, buy or hold any investments. You are advised to conduct your own research before making any investment decisions. Use provided information at your own risk.
CryptoMediaClub covers fintech, blockchain and Bitcoin bringing you the latest crypto news and analyses on the future of money.

© 2023 Crypto News. All Rights Reserved

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