Formula 1 and Kris Marszalek’s Crypto.com will extend their iconic partnership through 2030, the pair announced in a December 19 press release.
Crypto.com And Formula 1 Continue Partnership
According to the Thursday press release, the collaboration between the two organizations – who have worked together since 2021 – will feature on creating exclusive fan experiences across several key races through the next five years.
We extended our exclusive partnership with F1 until 2030.
Between F1, UFC and Champions League https://t.co/pFc4Pz9nFR has by far the strongest brand visibility of any company in our industry. https://t.co/aJS20nMNJJ— Kris | Crypto.com (@kris) December 19, 2024
“We’ve enjoyed a great partnership with Crypto.com since 2021 and this extension will make them one of our longest-term partners,” Chief Commercial Officer Emily Prazer said. “Our sport has changed significantly in that time, so we’re delighted to have them continue with us until 2030 and we look forward to seeing how they engage with fans through their race activations.”
According to the announcement, both organizations have experienced substantial growth in the years since its partnership began; Formula 1 has amassed 1.5 billion viewers for its Grands prix, while Crypto.com boasts over 100 million users worldwide.
“Formula 1 was one of our first global sports partnerships and a key driver in elevating Crypto.com to the most recognized crypto brand in the world,” Steven Kalifowitz, Chief Marketing Officer of Crypto.com, said.
“We are as bullish as ever about the future of crypto,” he added. “We can confidently say crypto is here to stay, and we are excited to keep the momentum going with Formula 1.”
Kris Marszalek Meets With Donald Trump
The continued collaboration comes at a critical point for Crypto.com as it prepares to roll out extended offerings through its latest project, Roadmap 2025.
The crypto company made headlines this week when its CEO Kris Marzalek traveled to President-elect Donald Trump’s Mar-a-Lago estate to meet with the New York-born businessman.
The two reportedly discussed the development of a federal bitcoin stockpile as well as generating a crypto-friendly regulatory framework.
In a December 16 X post by Marszalek, the crypto mogul can be seen standing next to the incoming president with the caption: “honored to have a seat at the table.”
Trump, who launched his family’s crypto platform World Liberty Financial earlier this year, has long vowed to enact pro-crypto regulations when he returns to the Oval Office next month.
“We will have regulations,” Trump stated at the Bitcoin 2024 Conference this past summer, adding, “but from now on, the rules will be written by the people who love your industry, not hate your industry.”
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