Logan Paul has agreed to sell one of the rarest Pokémon cards ever produced, moving to capitalize on what he describes as a strong moment for the collectibles market.
Key Takeaways:
- Logan Paul will auction his record-setting Pikachu Illustrator card after accepting a $2.5 million advance from Goldin Auctions.
- The sale, featured on Netflix’s King of Collectibles, is set to go live on Jan. 12.
- Strong demand for high-end collectibles is pushing rare Pokémon and sports cards into alternative-asset territory.
The WWE star and social media influencer confirmed he will auction his Pikachu Illustrator card, which he purchased in 2021 for nearly $5.3 million, a price that set a Guinness World Record for the most expensive Pokémon trading card sold in a private sale.
The card will be sold through Goldin Auctions, one of the largest auction houses specializing in sports memorabilia and collectibles.
Logan Paul Takes $2.5M Advance as Pokémon Card Heads to Goldin Auction
Paul accepted a $2.5 million advance from Goldin Auctions founder and CEO Ken Goldin as part of the deal.
The sale was featured in the latest season of Netflix’s King of Collectibles: The Goldin Touch, which premiered on Dec. 23.
According to Goldin, the auction will go live exclusively on the Goldin Auctions website on Jan. 12.
Goldin estimates the card could fetch between $7 million and $12 million, potentially setting a new benchmark for Pokémon collectibles.
Paul previously turned down a $7.5 million offer for the card, underscoring how sharply prices at the top end of the market have risen in recent years.
“The Pokémon market is hot. It’s hotter than it’s ever been,” Paul said in a joint interview with Goldin on Bloomberg TV. “Ken gave me a deal I could not refuse.”
Logan Paul has agreed to sell his rare Pokémon card that he bought for nearly $5.3 million.
He says Pokémon collectibles have delivered "higher returns than the stock market in the past 20 years.” https://t.co/tA6hCNKe02 pic.twitter.com/kCDTkmVLdl— Bloomberg (@business) December 24, 2025
Goldin described high-end collectibles as an alternative asset class that has attracted growing interest from wealthy buyers.
He pointed to record sales in other segments of the market, including sports cards, as evidence of sustained demand.
“That’s how you see a basketball card featuring Michael Jordan and Kobe Bryant sell for $12.5 million,” he said.
Pokémon’s 30-Year Fans Are Driving Today’s Collectibles Boom
The timing of the sale also coincides with shifting demographics among collectors. Pokémon will mark its 30th anniversary in 2026, and many fans who grew up with the franchise now have the disposable income to compete for rare items.
Goldin said this generation has different preferences from previous collectors, often favoring cultural icons over traditional fine art.
Paul, a longtime collector, has repeatedly showcased his interest in rare Pokémon cards across social media and in public appearances.
He rose to prominence alongside his brother Jake Paul on Vine and YouTube before branching into boxing, wrestling and entertainment.
Jake Paul recently lost a high-profile boxing match to former heavyweight champion Anthony Joshua in a bout streamed live on Netflix.
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