The affiliate marketing platform by SOFTSWISS, a leading software provider for the iGaming industry, attracted more than 24 million new players in 2023. Affilka serves 320 customers worldwide.
The SOFTSWISS team shared the achievements of Affilka, the affiliate marketing platform, highlighting the growth of the technical solution’s key metrics in 2023.
Gross gaming revenue (GGR) of more than 320 Affilka partners worldwide reached €1.2 billion, double the 2022 figures. The number of registered new players hit 17 million in November 2023 and grew to 24 million by the end of the year, with in-game deposits totaling €2.3 billion.
According to Anastasia Borovaya, Head of Affilka, the SOFTSWISS team will continue to develop the platform’s technical capabilities. In particular, the company plans to expand the number of tracked analytical indicators in Affilka’s reporting system. Business intelligence tools will be integrated into the platform’s API, allowing SOFTSWISS partners to use Affilka even more effectively.
The project team is getting ready to announce the changes planned for 2024 at iGB Affiliate, which will take place February 7-9 in London. Everyone is welcome to learn about Affilka by SOFTSWISS at stand A60.
2023 was an especially remarkable year for the SOFTSWISS team. The company celebrated the tenth anniversary of its crypto platform for iGaming projects and was also honored with awards at the prestigious international iGaming IDOL Awards, EiGE Awards, SiGMA Europe Awards, and SiGMA Americas Awards.
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