La Rosa Holdings implemented the ability for real estate agents to receive payments in Bitcoin and other cryptocurrencies to meet the growing demand in the U.S. for alternative payment methods.
Real estate agents who provide their services through La Rosa Holdings can now accept payments using digital assets. This initiative provides flexibility for participants in real estate transactions and is a step toward deeper blockchain technology integration into the real estate market in the U.S.
La Rosa Holdings is a publicly traded company offering brokerage services to participants in the residential and commercial real estate market, along with mortgage services, property rights, insurance, and more. The company’s network of real estate agents exceeds 3,000 professionals in five U.S. states and Puerto Rico.
Alex Santos, CTO of La Rosa, noted that blockchain technologies offer the opportunity to optimize the payments sector, providing an unmatched level of flexibility in how agents interact with clients in the real estate market.
Joe La Rosa, the company’s CEO, clarified that the initiative will allow La Rosa Holdings to earn additional income by introducing a 2% commission fee for agents who choose to accept cryptocurrency payments.
Max Krupyshev, CEO of CryptoProcessing.com, discussed the potential of cryptocurrency in the adjacent rental market during the Purpose Driven FinTech podcast. He stated that for companies like Airbnb, not offering crypto as a payment method today is a poor decision, as tourists and digital nomads often face difficulties using bank transfers.
“If it’s Europe, you can use SEPA payments, a regular bank transfer, and everyone is happy. But when it comes to more exotic locations, it becomes complicated. The question is, how quickly and with minimal risk can you receive or send money? The answer to that question is cryptocurrency payments,” Max concluded.
In 2022, Deloitte analysts reported on the potential of blockchain technology to transform the commercial real estate market.
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