CryptoMediaClub
Sunday, July 6, 2025
  • All news
  • Bitcoin
  • Ethereum
  • Altcoins
  • NFT
  • Blockchain
  • Analysis
No Result
View All Result
  • All news
  • Bitcoin
  • Ethereum
  • Altcoins
  • NFT
  • Blockchain
  • Analysis
No Result
View All Result
CryptoMediaClub
No Result
View All Result
Home All news

Smiling Helps Raise 95% More Funds in ICOs

12.02.2024
A A
0
121
VIEWS
ShareShare

Research showed that using images of smiling people in marketing materials can increase funds raised in an initial coin offering (ICO) by about $2.91 million.

Smile Helps Raise 95% More Funds During ICOs

Professor Sinh Thoi Mai from the Hanken School of Economics published the results of a study titled “The Value of a Smile.” The paper analyzed the correlation between the use of images with smiling people and the amount of funds raised in an ICO.

The study found that using visuals with a smile causes investors to have an irrational sense of “trust” in the project. Due to this, projects that use a “smile” attract 95% more funds during ICOs. The study analyzed 5,826 ICOs that attracted about $24 billion. On average, the financial performance of each project using the “power of a smile” was higher by about $2.91 million.

The researcher notes that individual investors are more susceptible to the irrational influence of a “smile” than institutional investors. The following factors also contribute to this:

  • incomplete disclosure of project information;
  • the absence of a project code on GitHub;
  • confusing official documents;
  • ICOs conducted in countries with low levels of mutual trust between locals.

The paper suggests that the trustworthiness induced by “smiles” has no effect on the real return on assets after an ICO. Moreover, “facial trustworthiness” can have rather a negative effect. The overestimated value of assets often leads to a quick sell-off post-ICO, causing the price of tokens of such projects to show mostly negative dynamics within three months after the start of exchange trading.

One of the conclusions is that investors who are less technically savvy and have a shallow understanding of analyzing projects for investment tend to look for other “meaningful” indicators, such as a trustworthy smile in an image.

CP Media prepared a “Checklist: Analyzing Crypto Projects for Investment” that will help investors pay attention to more meaningful indicators than a smile in a picture.

Сообщение Smiling Helps Raise 95% More Funds in ICOs появились сначала на CoinsPaid Media.

Share9Tweet6ShareSharePin2

Related Posts

XRP Price Prediction: Is Consolidation Over? Crypto Michael’s Chart Hints at Explosive Move
All news

XRP Price Prediction: Is Consolidation Over? Crypto Michael’s Chart Hints at Explosive Move

06.07.2025
0

XRP is trading at $2.27, up nearly 2% in the last 24 hours and more than 3% over the past...

Read moreDetails
Bitcoin Price Prediction: Post-$50B Whale Dump, BTC Price Holds Steady – Can Institutional Control Drive New Highs?

Bitcoin Price Prediction: Post-$50B Whale Dump, BTC Price Holds Steady – Can Institutional Control Drive New Highs?

06.07.2025
Why Snaky Way’s $AKE Token Is More Than Just a Meme Coin, Presale Ongoing

Why Snaky Way’s $AKE Token Is More Than Just a Meme Coin, Presale Ongoing

06.07.2025
Ripple (XRP) Holders Achieve Financial Freedom by Starting Dogecoin (DOGE) Mining Machines through Blockchain Cloud Mining

Ripple (XRP) Holders Achieve Financial Freedom by Starting Dogecoin (DOGE) Mining Machines through Blockchain Cloud Mining

06.07.2025
PEPE Whales Accumulate Amid Market Volatility: Is a 200x Rally Coming?

PEPE Whales Accumulate Amid Market Volatility: Is a 200x Rally Coming?

06.07.2025
Load More
Next Post
Bitcoin Price Jumps as Net Inflow into BTC Spot ETFs Rises + More Crypto News

Bitcoin Price Jumps as Net Inflow into BTC Spot ETFs Rises + More Crypto News

0 0 votes
Рейтинг статьи
Subscribe
Notify of
guest
guest
0 комментариев
Oldest
Newest Most Voted
Inline Feedbacks
View all comments

Recommended

Bitcoin Surpassed Gold in Terms of Scarcity Level

Bitcoin Surpassed Gold in Terms of Scarcity Level

1 year ago
Kanye West Says He Rejected $2 Million Supply to Promote Alleged Crypto Rip-off

Kanye West Says He Rejected $2 Million Supply to Promote Alleged Crypto Rip-off

5 months ago
ApeCoin Plummets 14% As a New Meme Coin Steals the Limelight – Is It Time to Switch?

ApeCoin Plummets 14% As a New Meme Coin Steals the Limelight – Is It Time to Switch?

8 months ago

Jack Dorsey Triggers Fresh Spat Between BTC Maximalists and ETH-Led Altcoin Tribe 

2 years ago

Categories

  • All news
  • Altcoins
  • Analysis
  • Bitcoin
  • Blockchain
  • Ethereum
  • NFT
No Result
View All Result

Highlights

Ripple (XRP) Holders Achieve Financial Freedom by Starting Dogecoin (DOGE) Mining Machines through Blockchain Cloud Mining

PEPE Whales Accumulate Amid Market Volatility: Is a 200x Rally Coming?

Bitcoin Cash Futures Jump 24% as Active Addresses Hit Six-Year Low – Risk Ahead?

Bitcoin Price Prediction: Whispers of Satoshi After 80,000 BTC Move – Market Sentiment Shift?

Abstract and K-Pop Agency Modhaus Partner to Give Fans a ‘Real Seat at the Table’

$8.6B Bitcoin Move Sparks Fears of Massive Hack: Coinbase’s Conor Grogan

Trending

XRP Price Prediction: Is Consolidation Over? Crypto Michael’s Chart Hints at Explosive Move
All news

XRP Price Prediction: Is Consolidation Over? Crypto Michael’s Chart Hints at Explosive Move

06.07.2025
0

XRP is trading at $2.27, up nearly 2% in the last 24 hours and more than 3%...

Bitcoin Price Prediction: Post-$50B Whale Dump, BTC Price Holds Steady – Can Institutional Control Drive New Highs?

Bitcoin Price Prediction: Post-$50B Whale Dump, BTC Price Holds Steady – Can Institutional Control Drive New Highs?

06.07.2025
Why Snaky Way’s $AKE Token Is More Than Just a Meme Coin, Presale Ongoing

Why Snaky Way’s $AKE Token Is More Than Just a Meme Coin, Presale Ongoing

06.07.2025
Ripple (XRP) Holders Achieve Financial Freedom by Starting Dogecoin (DOGE) Mining Machines through Blockchain Cloud Mining

Ripple (XRP) Holders Achieve Financial Freedom by Starting Dogecoin (DOGE) Mining Machines through Blockchain Cloud Mining

06.07.2025
PEPE Whales Accumulate Amid Market Volatility: Is a 200x Rally Coming?

PEPE Whales Accumulate Amid Market Volatility: Is a 200x Rally Coming?

06.07.2025
  • All news
  • Altcoins
  • Bitcoin
  • Blockchain
  • Ethereum
  • NFT
  • Analysis
Editor: cryptomediaclub.com@gmail.com
Advertising: digestmediaholding@gmail.com

Disclaimer: Information found on CryptoMediaClub is those of writers quoted. It does not represent the opinions of CryptoMediaClub on whether to sell, buy or hold any investments. You are advised to conduct your own research before making any investment decisions. Use provided information at your own risk.
CryptoMediaClub covers fintech, blockchain and Bitcoin bringing you the latest crypto news and analyses on the future of money.

© 2023 Crypto News. All Rights Reserved

No Result
View All Result
  • All news
  • Bitcoin
  • Ethereum
  • Altcoins
  • NFT
  • Blockchain
  • Analysis

Disclaimer: Information found on CryptoMediaClub is those of writers quoted. It does not represent the opinions of CryptoMediaClub on whether to sell, buy or hold any investments. You are advised to conduct your own research before making any investment decisions. Use provided information at your own risk.
CryptoMediaClub covers fintech, blockchain and Bitcoin bringing you the latest crypto news and analyses on the future of money.

© 2023 Crypto News. All Rights Reserved

wpDiscuz