Key Takeaways:
- Trump Media & Technology Group has filed to launch a Bitcoin and Ethereum ETF, with Crypto.com as custodian and Yorkville America Digital as sponsor.
- The ETF will allocate 75% to Bitcoin and 25% to Ethereum, pending SEC approval.
- The Trump Organization announced a $499 smartphone and mobile service under the “Trump Mobile” brand.
- The phone will be made in the U.S. and will include bundled services like telemedicine and global texting.
Trump Media & Technology Group, the operator behind Truth Social and Truth+, has filed a registration statement with the U.S. Securities and Exchange Commission (SEC) for a new Truth Social Bitcoin and Ethereum ETF.
According to the company’s June 16 announcement, the ETF will directly hold both Bitcoin and Ethereum, allocating 75% of its assets to Bitcoin and 25% to Ethereum.
ETF to Hold Bitcoin and Ether in Direct Custody
The new digital asset investment product, once approved, will be listed on NYSE Arca. Crypto.com has been named as the sole custodian and prime execution agent. It will also provide staking and liquidity services.
The ETF’s launch is subject to the SEC’s clearance of the Form S-1 registration and a separate Form 19b-4. Yorkville America Digital will also act as the ETF’s sponsor.
While no launch date has been confirmed, the decision to work with established infrastructure providers like Crypto.com may help the product withstand regulatory scrutiny. If approved, the ETF could add a new dimension to the political and financial profile of the Trump Media brand.
$499 Trump-Branded Smartphone Set for September Launch
The Trump Organization introduced a new mobile service and smartphone today under the brand “Trump Mobile,” marking the latest in a series of consumer-facing ventures targeting conservative audiences.
Announced during a media event at Trump Tower, the $499 device will be available starting in September, alongside a monthly service plan priced at $47.45 as a reference to Trump’s current role as the 47th U.S. president.
BREAKING: The Trump Organization announced Trump Mobile, which will offer 5G service starting at $47.45 through the 3 major carriers and will be releasing a phone in August called the “T1 Phone.”
The phone is described as “a sleek, gold smartphone engineered for performance and… pic.twitter.com/jhtXRLveJZ— RedWave Press (@RedWave_Press) June 16, 2025
The company stated that the phones will be manufactured in the U.S. and supported by domestic call centers.
Donald Trump Jr. said the offering will include bundled services such as telemedicine, international texting, and roadside assistance.
“We are going to be introducing an entire package of products where people can come and they can get telemedicine on their phones for one flat monthly fee, roadside assistance on their cars, unlimited texting to 100 countries around the world,” he said at the event.
The phone and network are operated under a trademark licensing agreement, with the Trump Organization not directly involved in hardware design or telecom infrastructure. DTTM Operations, which manages Trump’s intellectual property, has filed trademark applications for telecom services and accessories.
Trump-linked ventures are expanding into sectors with high consumer turnover, including mobile devices and digital asset products. The latest filings and launches show a coordinated push to establish diversified commercial footprints in retail finance and telecom under a unified brand identity.
Frequently Asked Questions (FAQs)
Could the SEC’s ongoing scrutiny of crypto products affect the ETF’s approval?
Although multiple spot crypto ETFs have been approved in 2024 and 2025, each filing is reviewed individually. Political affiliations or branding have no formal bearing, but high visibility may invite added regulatory attention.
What role does Crypto.com play beyond custody?
Crypto.com will also act as a staking provider and execution agent. This means it will handle trade execution and potentially generate yield on the Ethereum portion of the holdings through staking services.
Could regulatory scrutiny increase due to the Trump brand’s involvement?
Political affiliations can intensify attention from both regulators and advocacy groups, particularly if the product garners outsized media visibility or operates in sensitive sectors like finance or telecommunications.
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