Meta is seeking to revolutionize metaverse gaming by incorporating generative artificial intelligence (AI) technology.
A recent job listing by Meta reveals the company’s intention to explore and prototype “entirely new types of gameplay” in the metaverse through the integration of generative AI with virtual, augmented, and mixed-reality games.
The company envisions games that are non-deterministic, personalized, and capable of evolving with each playthrough, creating experiences that are currently unimaginable.
“This is a nascent area but has the potential to create new experiences that are not even possible to exist today.”
$347,000 in Compensation
The successful candidate for the job will initially join Meta’s Reality Labs division, which focuses on metaverse development, but will also collaborate with company leadership.
The role offers an annual salary of approximately $347,000, along with bonuses, equity, and benefits.
While the primary focus will be on Horizon, Meta’s integrated game creation system within the metaverse, the position could expand to include other platforms beyond Meta, such as mobile and PC.
One of the key responsibilities of the role will involve developing tools that can accelerate content creation on Meta’s platforms.
Meta recognizes the rapid evolution of the generative AI landscape, particularly in the context of content creation, and aims to lead the industry by investing significantly in this area.
Meta’s pursuit of generative AI technology in metaverse gaming comes at a time when the company has allocated billions of dollars to its metaverse division.
However, the division reported a $3.8 billion loss in the first quarter of this year.
It is worth noting that Businesses are increasingly adopting metaverse technologies for virtual meetings, training sessions, and customer engagement.
Companies are exploring virtual reality for remote work and collaboration, which has become more prevalent post-pandemic.
Additionally, the co-use of blockchain and metaverse technologies is becoming a significant trend.
Blockchain provides the infrastructure for secure transactions and digital ownership within the metaverse, enhancing the user experience and creating new economic opportunities.
Companies like Meta, Microsoft, Tencent, and Nvidia are heavily investing in the metaverse to enhance their platforms and create new user experiences.
For instance, Meta invested $50 million in global research and development for the metaverse, and Epic Games raised $1 billion, including a $200 million investment from Sony.
Meta’s AI Efforts in Brazil Face Setback
Meanwhile, Meta has encountered setbacks in its AI endeavors in Brazil.
The country’s national data protection watchdog has recently ruled that Meta is prohibited from using Brazilian users’ personal data to train its AI models.
The National Data Protection Authority has ordered the immediate suspension of Meta’s new privacy policy, which involved the use of photos, audio, videos, and posts for AI training purposes.
Noncompliance with the order could result in a daily fine of 50,000 Brazilian real (approximately $8,800).
In response to the ruling, Meta said that the decision would delay the introduction of AI benefits to the Brazilian population.
Brazil is a significant market for Meta’s social media platform, Facebook, boasting 102 million active users, according to the regulator.
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